A lot of people ask why we chose Liquida as a Brand.
Finding a name was a long and arduous process. We wanted an Italian word, because we are proud to be made in Italy, that was simple and easy to remember and that didn’t refer to any particular function or technical aspect (aggregator or directory, for instance).
We also wanted it to be a feminine word.
This concept is foreign to most English speakers but, all too often, online brands are masculine or gender-neutral.
A feminine name is usually more musical and complex. We came up with several options but ran into some logistical issues. Often the domains were taken, especially since we wanted both a .it and a .com domain.
In the end we chose Liquida because it’s:
- feminine
- Italian
- easy to remember
- easy to pronounce in most languages
but mainly because:
- digital content is often “liquid”, therefore mobile, accessible to a variety of people in a variety of contexts, and exchangeable through RSS feeds
- digital contents can be “mixed” to become something different, thus changing form, colour and taste
- Liquida aims to be a transparent and fresh environment, just like water
- content brings “nutrition”, helps ideas grow, it moves and changes and they has no limits.
This is why we’re Liquida.

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